TOPDON is preparing for another round of important tradeshows for the summer of 2022. The company has had a streak of positive tradeshows since 2021, even when they were attending six tradeshows in 28 days. Now they plan to take on a different tour focusing on larger, high-attendance tradeshows.
TOPDON’s summer tradeshow tour will include the big tradeshows like the NAPA Expo and NACAT and will conclude with the Powertrain Expo 2022. These tradeshows will offer TOPDON diversified networking and sales opportunities as more sectors of the automotive aftermarket come together.
Adding to TOPDON’s traditional booth/media combo, TOPDON will be sending specialized teams to these tradeshows, pairing salesmen with training experts and media specialists.
“Looking over the impact and feedback of each tradeshow, we found many people who visit our booth want in-depth product knowledge, and to learn more about what sets TOPDON apart. When attendees get to talk to our training experts, they see that TOPDON invests in our customers through our training, tech support, and warranties,” adds Justin Herald, TOPDON USA Marketing Director.
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